World Heritage Site
In my World Heritage project, I explored design identity and its application across different parts. Learning about logo categories from research and lectures helped me understand effective branding strategies. Throughout the project, I used basic design principles like color theory, hierarchy, composition, and legibility to make visually appealing materials.
Original:
Revised:
Making changes through design iteration was important in refining the overall look. For example, I fixed issues like the red line on the brochures and improved the organization of text on the back. I also added more information to make the brochure more engaging. I recognized the need to enhance the original letterhead, so I added paragraph styles, graphics, and extra text. The color palette I chose fits well with the World Heritage site, making the design cohesive and impactful.
Sketches:
Sketching out logo categories like word marks, narrative, and abstract was a lot of fun for me.